Matt Pocock
Checks out @mattpocockuk Creator on X United Kingdom AI / LLM
Not known. Estimate about $680 for one sponsored post.
Average impressions a post 178,680 Averaged across 12 posts, from X's own API. Read Sep 4, 2026. Latest post 117,561 impressions, Aug 17, 2026
Median impressions 165,647 The typical post. Budget against this one.
followers 342,377 From X's own API. Read Sep 4, 2026.
Last posted 20d ago Posts every 4 days, across 12 recent posts. Read Sep 4, 2026.
Last 12 posts
Views per post, oldest to newest. Average 178,680.
What one sponsored post likely costs
Our estimate, not a quoteabout $680for one sponsored post
342,377 followers × $2 per 1,000 followers Sprout Social, 30 May 2024 ↗
342,377 followers x $2 per 1,000 followers as a rule of thumb (Sprout Social, 30 May 2024). This is our arithmetic on a published benchmark, not a quote from the creator.
| Post | Date | Views |
|---|---|---|
| Do you feel in control when you're coding with AI? Can you: - Get it to build the thing you wanted? - Stop it making t | 117,561 | |
| LLM's are just big language models. And language models are pretty easy to understand: https://t.co/nZJLntbg6b | 233,224 | |
| I've been using the crap out of Claude Code recently And lots of you have been asking me my tips So, here goes - 10 mi | 146,775 | |
| Claude Code is so freaking good now Here it is asking me exactly what test cases I want in an interactive UI More of t | 164,611 | |
| Claude Code with and without plan mode is night and day No plan mode: code is so bad it's basically a liability to keep | 166,682 | |
| *sigh* we're debating what an agent is again IT'S NOT THAT HARD, FOLKS https://t.co/ZmQJJVRlRb | 299,817 | |
| My favourite addition to prompts is: "Be extremely concise. Sacrifice grammar for the sake of concision." MUCH easier | 217,341 | |
| Scroll to the bottom | 221,176 | |
| Here's one of my patented deep-dives on LLM tokens: - What tokens are - Why they exist - How token vocabularies get bui | 92,838 | |
| Most devs think LLM's are only good for producing text. But the real value prop of LLM's is turning raw text/data into | 211,916 | |
| I've been working on a video editor that lets me edit DURING recording. It's been super fun to build, and even more fun | 152,589 | |
| Most devs are relying heavily on LLM's. But a lot of them STILL don't know what tokens are. If that's you, no shame. G | 119,630 |
Who sponsors Matt Pocock?
No sponsorships have been documented yet. Nothing on record either way, so ask them directly.
What we checked, in full
20 checks, 16 passed
| ✓ | Metrics came from the platform | Every audience figure here is a value X's own API returned, never estimated or inferred. The price estimate is the one number we work out ourselves, and it is labelled and shows its arithmetic. | not published |
| ✓ | Enough recent posts to judge | 12 recent posts sampled (target 12). | not published |
| ✓ | Average impressions ≥ 20,000 | 178,680 average impressions, median 165,647, across 12 posts. | required |
| ✓ | Typical post also clears 20,000 | Median impressions 165,647 and outlier-trimmed mean 175,151 both clear the floor. A sponsored post should land in that range. | integrity |
| ✓ | Tech / dev / software engineering | 5 distinct dev signals in the bio and post text: typescript, http, coding, llm, claude. | required |
| ✓ | Not a gaming channel | No gaming signal in the text. X publishes no content category, so this is a text judgement. | required |
| ✓ | Not a hardware / gear channel | No hardware/gear pattern. | preference |
| ✓ | Target region (US / UK / EU / AU / NZ / SG) | United Kingdom (UK), from the creator's self-entered location text. Self-reported by the creator, same as a platform country field. Shown with its confidence rather than treated as independently verified. | required |
| ✓ | Like rate ≥ 0.15% of impressions | 1.35% like rate, 0.047% comment rate, averaged per post. | integrity |
| ✓ | Average is not one viral outlier (X limit 15×) | Top post is 1.8× the median, within the normal spread for X, so the average reflects repeatable performance. | integrity |
| ✓ | Comment volume matches the view counts | Median 73 comments against 2,212 median likes: a normal ratio. | integrity |
| ✓ | impressions plausible for the followers count | 178,680 average impressions against 342,377 followers (52%). | integrity |
| ✓ | Posted recently | Last post 21 day(s) ago. | preference |
| ✓ | Publishes on a regular schedule | Median 3.8 day(s) between posts; the 12 sampled posts span 339 days. | preference |
| ✓ | Sampled posts are recent enough to compare | The 12 sampled posts span 339 days, close enough together that their impressions counts are comparable. | integrity |
| – | Same numbers from two endpoints of the same API | No post from this account appeared in both the search index and the profile feed, so there was nothing to cross-check. | not published |
| – | Verified against the platform's own published feed | X publishes no independent public feed to check the API's numbers against. YouTube is the only platform here where that second source exists. | not published |
| ✓ | An independent creator, not a company's own channel | Nothing marks this as a company-run channel: it is not a known company account, the name carries no corporate designation, and the bio is not written in a company's voice. | required |
| – | Same person confirmed on other platforms | No other public profile was linked from this account, so this record covers one platform only. | not published |
| – | Runs paid promotions (platform-declared) | Sponsorships shown for this creator are parsed from the text of their own post descriptions, so they are suspected rather than platform-confirmed. | not published |