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Engineering Leadership
@gregorojstersek Newsletter on Substack
Not known. Estimate $1,950 to $14,700 for one dedicated send.
Open on Substack 2 to check How to reach them
average reach a post Substack publishes no view counts, so there is no reach figure here.
free subscribers 196,000 From Substack's own API. Read Sep 4, 2026.
posts every 3 days across 10 recent posts
last posted 4d ago Read Sep 4, 2026.
Recent post performance
Likes on their last 10 posts
Average likes49
LikesAverage
Aug 3, 2026 to Sep 3, 2026. Oldest to newest.
View post data10 posts
| Post | Date | Likes | Promotion flag |
|---|---|---|---|
| How to Become an Engineering Multiplier Using AI | 48 | Not flagged | |
| How to Have Great 1:1 Meetings | 57 | Not flagged | |
| How I Cut Observability Costs by 60% in 2 Days | 35 | Not flagged | |
| Inside OpenAI’s Forward Deployed Engineer Role | 55 | Not flagged | |
| How to Tell if Your Manager is Actually Good? | 87 | Not flagged | |
| How Shutterstock Builds AI-Native Engineering Teams | 25 | Not flagged | |
| Good Culture is the Biggest Productivity Hack, Not AI | 94 | Not flagged | |
| How Redis Builds AI-Native Engineering Teams | 32 | Not flagged | |
| The “Player-Coach” Role is Becoming Increasingly Harder | 31 | Not flagged | |
| What Elite Engineering Teams Do Differently in the Age of AI | 26 | Not flagged |
Can you sponsor them?
Not known. Nothing on record either way. Ask them directly.
Estimate $1,950 to $14,700 for one dedicated send
Ask them directly 196,000 subscribers x $10 to $75 per 1,000 subscribers (beehiiv, 29 May 2026). Benchmark: beehiiv, Newsletter sponsorship cost ↗. This is our arithmetic on a published benchmark, not a quote from the creator.
Specialised B2B lists often command more (beehiiv quotes $50 to $100+).
What we checked
21 checks, 10 passed, 2 to review
| ✓ | Metrics came from the platform | Every audience figure here is a value Substack's own API returned, never estimated or inferred. The price estimate is the one number we work out ourselves, and it is labelled and shows its arithmetic. | not published |
| ✓ | Enough recent posts to judge | 10 recent posts sampled (target 10). | not published |
| ✓ | Newsletter floor: ≥10,000 free subscribers and ≥20 median reactions | 196,000 free subscribers (Substack's own figure, not the author's claim), 42 median reactions across 10 recent issues. | required |
| – | Open rate | Nobody publishes a newsletter's open rate: not Substack, not the author. How many subscribers actually opened the email a sponsored slot sat in is unknown, and is not estimated here. The subscriber count is the size of the list, not the size of the audience. | not published |
| ✓ | A sponsored slot would reach the free list | 40% of recent issues go to the whole list, so a sponsored slot reaches the subscriber count shown. | integrity |
| ✓ | Tech / dev / software engineering | 6 distinct dev signals in the bio and post text: observability, redis, engineer, engineering leadership, tech lead, engineering manager. | required |
| ✓ | Not a gaming channel | No gaming signal in the text. Substack publishes no content category, so this is a text judgement. | required |
| ✓ | Not a hardware / gear channel | No hardware/gear pattern. | preference |
| ! | Target region (US / UK / EU / AU / NZ / SG) | This account has left its location field empty. Region is unknown and must not be claimed. | required |
| ! | Reactions plausible for the subscriber count | 42 median reactions against 196,000 free subscribers is 0.021%. Reaction rates run low on newsletters, but this is low even for that. The list may be far less active than its size suggests. | integrity |
| – | Average is not one viral outlier | No view counts on this platform. | not published |
| – | Comment volume matches the view counts | Comment counts were not returned for this account. | not published |
| – | Reach plausible for the audience count | No view counts on this platform. | not published |
| ✓ | Posted recently | Last post 4 day(s) ago. | preference |
| ✓ | Publishes on a regular schedule | Median 3 day(s) between posts; the 10 sampled posts span 31 days. | preference |
| – | Sampled posts are recent enough to compare | Too few dated posts with counts to test whether the sample is comparable. | not published |
| – | Same numbers from two endpoints of the same API | No post from this account appeared in both the search index and the profile feed, so there was nothing to cross-check. | not published |
| – | Verified against the platform's own published feed | Substack publishes no independent public feed to check the API's numbers against. YouTube is the only platform here where that second source exists. | not published |
| ✓ | An independent creator, not a company's own channel | Nothing marks this as a company-run channel: it is not a known company account, the name carries no corporate designation, and the bio is not written in a company's voice. | required |
| – | Same person confirmed on other platforms | No other public profile was linked from this account, so this record covers one platform only. | not published |
| – | Runs paid promotions (platform-declared) | Sponsorships shown for this creator are parsed from the text of their own post descriptions, so they are suspected rather than platform-confirmed. | not published |