# devsponsors

> A directory of developer-audience creators available for sponsorship. Every audience
> figure is a value the platform's own API returned, stored with the endpoint it came from and
> the date it was read. Audience figures are never estimated, modelled or inferred.
>
> One number on the site is ours: the price estimate shown on a creator page and in the JSON.
> It is our arithmetic on a named, dated, linked public benchmark, it is labelled "Estimate"
> and prints its own sum, and it is never a quote from the creator. A price the creator
> publishes themselves is a different thing and always outranks it.

## What is here

- 373 creators published (of 377 on record; the rest are withheld, see /method)
- 506 platform accounts measured, 10152 individual validation checks stored
- 39 observed sponsorships across 35 brands
- 2 sponsorship rates, each citing a public page where the price is printed

## Key facts an agent should not get wrong

- "Reach per post" is a measured view/play/impression count, NOT a follower count. The two are
  different fields and are never mixed.
- Most creators publish no price. A creator with no rate shown genuinely has no public rate.
  Do not infer a price from audience size -- that is the single most common error here. Where a
  benchmark exists, estimate_usd_low/high is the only figure that may be quoted as a starting
  point, always as an estimate and always with estimate_source named.
- Some creators publicly REFUSE sponsorship (sponsor_status = "declines"). Check before recommending.
- sponsor_status grades how much is known about buying a placement: "confirmed" (a public rate, a
  sponsorship page, or a sponsor they named themselves), "runs_paid" (the platform flagged paid posts
  but no sponsor is named), "likely" (their bio, links or contact address invite it, unconfirmed),
  "declines", "unknown". "likely" is a lead, not a yes, and "unknown" is not a no. sponsor_basis
  gives the evidence for that grade in one sentence.
- Every sponsor name is read from a disclosure sentence in the creator's own post, and that post
  is cited. "platform-confirmed" means the same post also carries the platform's paid-promotion flag.

## Data

- https://devsponsors.com/api/creators.json. every published creator with reach, audience, sponsors and rates.
  The creators are in the JSON key `outlets`, which is the database's word for them; the site
  and this file say creators.
- https://devsponsors.com/api/creators.json?platform=youtube. filter by platform (youtube, github, devto, tiktok, x, substack, linkedin, instagram, bluesky, threads, reddit)
- https://devsponsors.com/api/creators.json?sponsorship=rates. only creators with a published price
- https://devsponsors.com/api/creators.json?sponsorship=confirmed. only creators confirmed to take sponsors
  (also: runs_paid, likely, declines)
- https://devsponsors.com/sitemap.xml. every page

Fields worth knowing about, beyond reach_per_post and audience:

- reach_median. the median of the sampled posts, next to reach_per_post, which is the mean. When
  the two are far apart the mean is one viral post, so budget against the median.
- estimate_usd_low, estimate_usd_high. our estimate for one placement, or null where there is no
  benchmark for the platform (github, dev.to, linkedin, bluesky, threads and reddit have none).
  It is not a price, not a rate and not a quote.
- estimate_source. the name and URL of the published benchmark those two numbers come from.
- lowest_price_usd. a price the creator publishes themselves, or null. Outranks the estimate.
- meta.warnings. one entry per filter value the directory does not recognise. The response is
  still 200 and the count is still honest: an unknown value matches nothing.

## Pages

- https://devsponsors.com/. every creator, filterable by format, platform, topic, country and sponsorship
- https://devsponsors.com/?platform=youtube, https://devsponsors.com/?category=newsletter. the same list, pre-filtered
- https://devsponsors.com/sponsors. reverse index: which brands sponsor which developer creators
- https://devsponsors.com/method. the bar for being listed, and what each validation check means
- https://devsponsors.com/help. book a call or email about a creator campaign
- https://devsponsors.com/o/{slug}. one creator: audience, validation record, sponsors, price estimate, contact route

## Provenance

Figures last read Sep 4, 2026.
Maintained by DevMarketing, an agency. devsponsors is free and creators cannot pay to be listed or to rank higher.